How To: Use Images for Your Cause

Type of guide: 
how to

We’ve all heard the old adage, “A picture is worth a thousand words,” and you want to be able to use images to sell your cause. But taking an effective picture requires some thought. Here are some things to consider when taking a photo to promote your cause.

  1. Have a Goal. What are you trying to do through these pictures? Your pictures should speak to the action you want to follow, such as:
    • Raising money. Show the troubling aspects of your cause. Compose your photo in a way that shows how dire a situation is, using shadows and darker colors to illustrate the intensity of a situation.
    • Recruiting volunteers. Show people how much fun it is to be involved - use bright, energetic scenes; you would use color and light to engage the viewer.

    Know how you want your pictures to work for you.
  2. Connect to Emotion. What aspect of your project will get people to feel something? Using pictures of the people or animals you are helping is a great option.
  3. Give an honest look. The person you photograph should appear authentic, so make them feel comfortable. Talk to them. Get them to describe what bothers them, what makes them happy.
  • Investing in a Shutter Release can be useful since it allows you to take a picture without the subject being distracted by the camera.
  • Composition. Great photos involve elements of:
    • Colors
    • Lines
    • Shapes
    • Textures

    Using a lot of contrasting colors can send a message of energy and excitement, while using a lot of similar colors can show more hopelessness or drabness. Think about what you want to say, and then use colors, shapes, and textures to help tell your story.
  • Research. Look at pictures from other photographers and artists that resonate with you. Decide what it is that you like about it.
  • The Camera. You don’t need an expensive camera to get a great picture.
    • Compose your shot well
    • Strike an emotional chord
    • Be authentic

    That’s all you need for an effective picture.
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