Teens Take Action to Make Third Annual “Teens for Jeans” Campaign a Success
New York, New York – March 2, 2010 – Teens nationwide rallied behind the third annual “Teens for Jeans” campaign with teen not-for-profit DoSomething.org and NYC-based teen retailer Aéropostale, Inc. (NYSE: ARO) to make 2010 a record year for the jean drive. Collecting jeans for homeless youth in the US, Canada, and those affected by the Haiti earthquake, the initiative received over half a million jeans, more than doubling last year’s total of 200,000. Aéropostale supported the campaign by donating 100,000 brand new jeans, bringing the donations to over 625,000.
“We are completely blown away by the response,” says DoSomething.org Chief Marketing Officer Aria Finger. “No one believes in the power of teenagers more than DoSomething.org and they exceeded all of our expectations as usual. Close to a third of all homeless children in the US and Canada will receive jeans through this campaign.”
“Aero is a brand that cares,” says Aéropostale’s Senior Vice President of Marketing, Scott Birnbaum. “Our customers and store associates joined young Hollywood to raise awareness about teen homelessness. In its third year, Teens for Jeans is making a meaningful difference in the lives of homeless teens everywhere.”
The campaign’s success can be attributed to the amazing work of teens nationwide, who answered the call to action to help the homeless youth in their communities as well as those in Haiti affected by the disaster. Thousands of drives throughout the country were implemented to encourage donations. One teacher at W.T. White High School in Dallas, TX even agreed to do 25 pushups for every pair of jeans his students brought in, with the goal of raising 100 pairs. After just over one week, the class collected more than 2,300 donations.
An ever-growing list of celebrities also lent their support, including “Teens for Jeans” spokespeople Ashley Greene (Twilight) and Justin Long, along with Ellen DeGeneres, Taylor Swift, Adam Lambert, Kellan Lutz, AnnaLynne McCord, Nina Dobrev (Vampire Diaries), and more.
To celebrate and recognize the teens for their efforts, DoSomething.org and Aéropostale will send celebratory banners to all schools that collected over 500 pairs of jeans and will be recognizing the top school with a big celebration.
To learn more about Teens for Jeans and what you can do about homelessness, visit teensforjeans.com.
About Aéropostale, Inc. Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and 7 to 12 year-old kids through its P.S. from Aéropostale™ stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale® products can only be purchased in its Aéropostale stores and online at www.aeropostale.com. P.S. from Aéropostale™ products can be purchased in P.S. from Aéropostale™ stores and online at www.ps4u.com. The Company currently operates 894 Aéropostale stores in 49 states and Puerto Rico, 44 Aéropostale stores in Canada and 14 P.S. from Aéropostale stores in 5 states.
About Do Something DoSomething.org is one of the largest organizations in the United States that helps young people rock causes they care about A driving force in creating a culture of volunteerism, DoSomething.org in on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org
