ChaCha, HP and DoSomething.org Engage Young People Through Texting for the "Green Your School Challenge"
More Than 3,000 Students Signed up to Receive Eco-Friendly Tips
INDIANAPOLIS, IN--(Marketwire - May 31, 2011) - ChaCha, the popular real-time answers service that millions of people turn to for fun-size answers to any question, teamed up with HP and not-for-profit DoSomething.org to encourage youth involvement in the "Green Your School Challenge" by contacting young people on their mobile phones.
Over the course of this 10-week campaign which ended on Earth Day, young people from 2,500 schools were tasked with leading, developing and creating innovative green projects with their classmates.
ChaCha delivered more than 700,000 mobile texts and 500,000 mobile video ads to users 13 to 19 while promoting the "Green Your School Challenge." ChaCha received more than 10,000 responses, and 3,000 young people signed up to receive eco-friendly tips through text messages. Students who responded back with green ideas and initiatives were eligible to win free Palm Pre Smartphones™.
"Our collaboration with DoSomething.org was a great way to encourage awareness and involvement amongst young people when it comes to the environmental issues happening in their local communities," said Scott Jones, ChaCha CEO. "Reaching and impacting youth can be incredibly challenging, but it is an area where ChaCha has always excelled. We were pleased to participate in the 'Green Your School Challenge' by leveraging these strengths to spread the initiative's eco-friendly messages to teens on their mobile phones."
A panel of experts and celebrities selected the winners of the "Green Your School Challenge," with the grand prize being a $5,000 environmental grant, five new HP Pavilion DMI notebook computers and a chance to Skype with celebrity spokesperson, actress and "Daily Show" correspondent Olivia Munn. Milburn High School in Milburn, NJ was selected as the grand prize winning school with students raising awareness about environmental concerns such as the harmful emissions generated by cars idling in their school's carpool lane. Four additional schools were selected to receive $1,000 environmental grants and HP Pavilion dm1 notebook computers.
For more information, a DoSomething.org partner page can be found at: http://www.chacha.com/topic/dosomething.org.
ChaCha (www.chacha.com) is the leading free, real-time answers service. Through its unique "ask-a-smart-friend" platform, ChaCha has answered more than a billion questions since launch from more than 32 million unique users per month via online (www.chacha.com), mobile (text 242-242), iPhone app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Sony, Johnson & Johnson, P&G, Coca-Cola, McDonald's and hundreds of others, ChaCha is one of the fastest growing mobile publishers according to Nielsen and is ranked in the Top 100 websites according to comScore and Quantcast. ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners; Rho Ventures; Qualcomm; Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.
DoSomething.org (www.dosomething.org) is one of the largest organizations in the United States that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.