Nonprofits want Americans to turn the Tuesday after Thanksgiving into a day of donating to charity, much like Black Friday is devoted to shopping in stores and Cyber Monday touts shopping online.
Black Friday and Cyber Monday have become rituals of the holiday shopping season. This year, however, marks the advent of Giving Tuesday, a campaign organized by the 92nd Street Y to encourage people to do more with their money than just shop.
On Tuesday, Nov. 27, roughly 1,500 charities, foundations and for-profit companies including the Red Cross and Microsoft will promote the idea of donating money and time to worthy causes. The Y hopes the idea will catch on and become part of the holiday tradition.
"We want to create a movement," said Sol Adler, executive director of the 92nd Street Y, a nonprofit community and cultural center.
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