DoSomething.org, Lenovo and Bing Challenge Youth to "The Hunt: 11 Days of
Doing"
Service Competition Inspires Youth for Community Action
PR Newswire
NEW YORK, June 14, 2012
NEW YORK, June 14, 2012 /PRNewswire/ -- DoSomething.org, the nation's largest
organization for teens and social change, has partnered with Lenovo, the
world's second largest PC maker who helped found the campaign last year, and
Bing, the search engine from Microsoft, to launch "The Hunt: 11 Days of
Doing." The campaign inspires young people to partake in 11 days of
challenges, starting July 10, focused on creating positive community impact.
According to the 2012 National Survey on Young People and Volunteering, 93% of
teens in the US say they want to volunteer. Yet, only 22% of them actively
do. What's the #1 reason why they don't volunteer? No one asked them to.
Well now DoSomething.org is! With the help of campaign spokesperson, 90210's
Shenae Grimes, teens will receive a new series of challenges focused on a
specific cause daily. Challenges will be issued to participants via
www.dosomething.org/hunt and DoSomething.org's favorite social change weapon:
cell phones. Teams will work together to complete all the challenges and
report back to show how they created a measurable impact in their community,
all while collecting points to win prizes like Lenovo IdeaPad Ultrabooks and
scholarships.
"I am excited to be a part of such a cool campaign with DoSomething.org,
Lenovo and Bing," said Shenae Grimes. "If we can motivate young people to do
such amazing things in 11 days, think of what else we can do!"
"DoSomething.org, Lenovo and Bing are all about giving teens the resources to
take action on what they care about," said campaign manager, Sydney Cohn.
"This is a great opportunity for teens to do fun stuff with their friends
during those dog days of summer."
"We discovered in our first partnership with DoSomething.org that we both
share a passion to help people engage in the world, roll up their sleeves and
make things happen," said David Roman, chief marketing officer, Lenovo. "We
love making the personal technology tools that help people achieve things,
while DoSomething.org brings together a community of some of the most active
and inspiring young people in the world. Together, we are eager to engage
thousands of young people this summer."
"DoSomething.org does an amazing job promoting activism among young adults,
and we're excited to join forces for this year's Hunt as part of the Bing
Summer of Doing," said Karin Muskopf, senior product manager, Bing. "Bing's
new social features will play an integral role in helping participants search
for the clues, connect with their Facebook friends for advice and see what
experts recommend in order to quickly research and tackle the daily
challenges."
Challenges will focus on important issues such as Environment (Energy),
Recycling/Reuse, Poverty& Homelessness, Saving, Violence and Bullying, Health
& Fitness, Discrimination, Disaster Response & Relief, Education, and Animal
Welfare.
DoSomething.org, Lenovo and Bing will work alongside celebrities such as
Hillary Duff, Cody Simpson, Rachael Leigh Cook, Keke Palmer, Teresa Palmer,
Cassie Scerbo and Tinsel Korey along with volunteers throughout the summer.
To view Shenae Grimes' PSA, please visit www.dosomething.org/hunt.
To learn more about "The Hunt: 11 Days of Doing," text HUNT to 38383.
About DoSomething.org:
We love teens. They are creative, active, wired…and frustrated that our world
is so messed up. DoSomething.org harnesses that awesome energy and unleashes
it on causes teens care about. Almost every week, we launch a new national
campaign. The call to action is always something that has a real impact and
doesn't require money, an adult, or a car. With a goal of 5 million active
members by 2015, DoSomething.org is one of the largest organizations in the US
for teens and social change. Join us at www.DoSomething.org.
About Lenovo:
Lenovo (HKSE: 992) (ADR:LNVGY) is a $US30 billion personal technology company
– and the second largest PC company in the world, serving customers in more
than 160 countries. Dedicated to building exceptionally engineered PCs and
mobile internet devices, Lenovo's business is built on product innovation, a
highly-efficient global supply chain and strong strategic execution. Formed by
Lenovo Group's acquisition of the former IBM Personal Computing Division, the
company develops, manufactures and markets reliable, high-quality, secure and
easy-to-use technology products and services. Its product lines include
legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well
as servers, workstations, and a family of mobile internet devices, including
tablets and smart phones. Lenovo has major research centres in Yamato, Japan;
Beijing, China; and Raleigh, North Carolina. For more information, see
www.lenovo.com.
About Bing:
Bing is the search engine from Microsoft, designed for people who do. For
people like you who are always doing more and don't have time to sit still. So
whether you're on your PC or on your phone, Bing is designed not just to
connect you to the information you are looking for, but also to help you get
things done right on Bing.com. From making dinner reservations to sharing a
link with one of your Facebook friends, it can all happen within Bing. With
Bing, you simply get results you can trust that will get you quickly from
searching to doing. Bing is for doing.
SOURCE DoSomething.org
Website: http://www.DoSomething.org
Contact: Lauren Kelcher, +1-212-691-2800, kelcher@sunshinesachs.com
