Title: "Stinking It Up: Lessons From a PR Failure"

Recently, DoSomething.org hosted what I'd normally consider a successful party. The event raised half a million dollars. We honored five amazing youths for doing amazing things, from building an orphanage in Nepal to registering thousands of new voters. (Read their stories at FastCompany.com.) Our red carpet at Harlem's Apollo Theater was packed with celebs, and performers including Boys Like Girls and Akon -- who crowdsurfed -- rocked the place. The 1,600 people there were floored. But did anybody else smell what we were cooking? Nope.

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