GAMERS GO GREEN: FACEBOOK GAME POWERS REAL WORLD ACTION TO FIGHT CLIMATE CHANGE

GAMERS GO GREEN: FACEBOOK GAME POWERS REAL WORLD ACTION TO FIGHT CLIMATE CHANGE Sophia Bush Teams up with Teen Not-For-Profit DoSomething.org and the Environmental Protection Agency’s ENERGY STAR Program to Launch Groundbreaking Facebook Game New York, NY (November 16th, 2010) –DoSomething.org and the U. S. Environmental Protection Agency’s (EPA) ENERGY STAR® program today announce the launch of eMission, a unique Facebook game with a social mission―to increase energy efficiency and fight climate change offline. The eMission Facebook game requires that gamers take real-life actions to reduce greenhouse gas emissions, such as changing light bulbs to energy efficient ENERGY STAR qualified CFLs or running a recycling drive at school, to advance to higher levels. DoSomething.org is teaming with environmental activist and actress Sophia Bush (One Tree Hill), who encourages teens in a new Public Service Announcement (PSA) to take a break from building their farm towns and fighting crime lords and instead play a game that involves taking online and offline actions to help the environment and increase energy efficiency. Bush’s involvement in the campaign came after DoSomething.org asked its over 350,000 twitter followers for suggestions on the best celebrity spokesperson for this cause. The actress’ name was overwhelmingly tweeted to @DoSomething, and she quickly signed on to support the initiative. “Teens are already on Facebook playing games, so why not play one that's going to change your life for the better?” says Sophia Bush. “Young people need to hear that they’re powerful and can be leaders in change. This is the idea behind eMission.” To view Sophia Bush’s PSA, visit DoSomething.org/Games/eMission. eMission was created by leaders in the gaming field at Gettoutt, in consultation with a Do Something teen council filled with avid gamers and environmentalists. The offline actions in the game, and their carbon equivalents, were verified by the EPA’s ENERGY STAR program. “The EPA’s partnership with DoSomething.org is one more way we can provide credible information and resources to young people eager to help the environment and fight climate change,” said Ann Bailey, Director, ENERGY STAR Products Labeling. “We can all make a difference by taking everyday actions that save energy, save money and protect the environment, and eMission offers teens a fun and meaningful way to get started.” eMission places players in a coastal setting where they build and maintain an online habitat featuring creatures, such as sea lions, pelicans and bald eagles, by completing ‘missions’ in the real world that reduce greenhouse gas emissions―such as powering down computers when not in use, planting a tree, and taking shorter showers. Although players are rewarded with points and new habitat features inside the game environment, the highest rewards are based on the actual carbon savings of a player’s real-world actions. To advance in the game, players must complete increasingly complex offline actions that offer higher carbon savings. A player’s offline actions must be verified by friends or by submitting photographic evidence. “Teens are using Facebook every single day―posting pictures, chatting with friends, writing on each other’s walls―but most significantly, they are spending half of their time on Facebook playing games,” said DoSomething.org COO Aria Finger. “We are thrilled that we can partner with top environmental and social games experts to use this platform to mobilize teens offline around energy efficiency.” eMission participants can enter for a chance to win one of five $2,000 scholarships for their energy efficiency efforts, and other great prizes like signed DoSomething.org swag. The eMission game and Sophia Bush PSA will be promoted through various youth marketing channels including Meez, a top social entertainment site for teens, Channel One, and hulu.com. For more information on the game and how you can play eMission, visit DoSomething.org/eMission today. About DoSomething.org DoSomething.org is one of the largest organizations in the US that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org. About ENERGY STAR ENERGY STAR is a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy helping us all save money and protect the environment through energy-efficient products and practices. ENERGY STAR offers businesses and consumers energy-efficient solutions to save energy, money and help protect the environment for future generations. Americans, with the help of ENERGY STAR, saved enough energy in 2009 alone to avoid greenhouse gas emissions equivalent to those from 30 million cars―all while saving nearly $17 billion on their utility bills. For more information about ENERGY STAR, visit www.energystar.gov or call toll-free 1 888-STAR-YES (1-888-782-7937). About Gettoutt Gettoutt creates experiences that cross the lines between the online world and the real world. The company uses social platforms, mobile technology and online media to build innovative and engaging ways for people to connect with the world around them. Gettoutt believes there is great potential in creating real world impact through online channels and strives to create positive environmental and social impact with every one of its projects.