Staples and DoSomething.org Star-Studded Backpack Party Redefines the "Hollywood Gift Bag"
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STAPLES AND DOSOMETHING.ORG STAR-STUDDED BACKPACK PARTY REDEFINES THE "HOLLYWOOD GIFT BAG" 3rd Annual Staples/Do Something 101 Volunteer Event Brings Celebrities and Teens Together to Benefit Students in Need Staples /quotes/comstock/15*!spls/quotes/nls/spls (SPLS 20.05, -0.12, -0.59%) and DoSomething.org gave new meaning to "swag" last night as celebrities including actress Nikki Blonsky, singer JoJo, Chuck star Zac Levi, Teen Choice Award winner Lucy Hale and musical performers "We the Kings" joined teen volunteers to donate 500 "gift bags" of school supplies to underprivileged students in Los Angeles. The star-studded Staples/Do Something 101 party at the Globe Theater at Universal followed yesterday's Teen Choice Awards. As a highlight to the Third Annual Staples/Do Something 101 School Supply Drive, stars showed off their gift bag-stuffing skills on a red carpet to make the ultimate back-to-school swag bag full of donated pencils, notebooks, paper, pencil pouches, folders and other back-to-school essentials. Staples will add an additional 4,500 supply gift bags to the 500 bags created yesterday, a total value of $125,000 worth of supplies, so that thousands of members of the Variety Boys & Girls Club and Boys & Girls Club of Hollywood can head back to school with the supplies they need to succeed. "We hope the presence of celebrities giving back inspires others to take action in support of their local communities," said Demos Parneros, president of U.S. Retail at Staples. "Staples stores will continue to collect school supplies through mid-September to benefit youth around the country." Twilight's Nikki Reed teamed up with DoSomething.org and Staples to launch the Third Annual Staples/Do Something 101school supply drive to encourage teens to make this summer count by volunteering and contributing supplies that benefit local students. Do Something 101 added even more celebrity power with the Give-Back Pack, a grassroots and online program where music artists Jason Derulo, Kellie Pickler and Drake Bell are encouraging teens to get involved in the cause. Teens can go online to www.staplesgivebackpack.com and pick Jason, Kellie or Drake as their pack leader and gain access to the artists' exclusive content and tips for planning their own Do Something 101 drives. Customers can drop off new school supplies to any Staples store or donate $1 with 100 percent of the proceeds benefiting local students in need. Anyone can also get involved through a new text-to-donate campaign. When parents text NOTEBOOK to 20222, they will be donating $5 directly to the Do Something 101 campaign. Funds raised will be dispersed to the beneficiary organizations already matched to Staples stores. The Do Something 101 campaign will accept donations at all Staples U.S. stores through Sept. 18. For tips and resources on how to run local school supply drives, go to www.dosomething101.org. About DoSomething.org: DoSomething.org believes teenagers have the power to make a difference. We leverage communications technologies to enable teens to convert their ideas and energy into positive action. We inspire, empower and celebrate a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.dosomething.org. About Staples: Staples, the world's largest office products company, is committed to making it easy for customers to buy a wide range of office products and services. Our broad selection of office supplies, electronics, technology and office furniture as well as business services, including computer repair and copying and printing, helps our customers run their offices efficiently. With 2009 sales of $24 billion and 91,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia serving businesses of all sizes and consumers. Staples invented the office superstore concept in 1986 and today ranks second worldwide in e-commerce sales. The company is headquartered outside Boston. More information about Staples is available at www.staples.com/media.