Market Watch

NEW YORK, June 1, 2012 /PRNewswire via COMTEX/ -- Matrix--the hair care company that supports hairdressers in imagining all they can be and creating positive change in the world through Chairs of Change--announces an exciting new alliance with DoSomething.org, the largest organization in America for individuals age 25 and younger and social change. In 2012, Matrix will sponsor two DoSomething.org Boot Camps in Los Angeles and New York at Sentry Centers, as well as the DoSomething Awards Pre-Party in Hollywood, CA. The partnership serves to highlight Matrix's commitment to hairdressers who are committed to change, and creates awareness of the beauty industry's positive impact on the world among DoSomething's millions of socially-committed, under-25-year-old members.

DoSomething.org harnesses the awesome energy of teens and unleashes it on causes teens care about. Almost every week, DoSomething.org launches a new national campaign. The call to action is always something that has a real impact and doesn't require money, an adult or a car. Successful, member-driven DoSomething campaigns such as "Give a Spit," "Teens for Jeans," and "The Bully Project" focus on everything from cancer to low-income students and bullying, and offer young people the opportunity to lead in their lives and their communities.

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