MediaPost.com

JetBlue Asks For Celebrity Baggage
Date of Publication: 
05/26/11
Celebrities are known for having their fair share of "baggage" (just ask the folks at TMZ). But JetBlue Airways is asking them to unload another kind of baggage -- carry-ons, party purses, briefcases, guitar cases and other bags -- for a celebrity auction. Through June 6, fans can bid on personal items donated by more than 50 actors, musicians and athletes at www.jetblue.com/celebritybaggage. All proceeds benefit DoSomething.org, which is also promoting the auction on its Web site. Fans can also enter for a chance to win a bag on JetBlue's Facebook page, where the airline will donate an additional $1 per sweepstakes entry to help raise money for America's youth, up to $25,000. The New York-based airline is playing up its "first bags fly free" incentive in promoting the auction. Read entire article here
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