DoSomething.org and VH1 Save the Music Foundation launch Battle of the Bands campaign activating teens to save music education programs. PSA campaign stars teen superstar Nick Jonas.
New York, NY (February 22, 2009)–DoSomething.org and the VH1 Save the Music Foundation have teamed up to mobilize teens in the fight for keeping music education in schools. With school budgets being cut nationwide, music and arts programs are often the first to go and teens won’t stand for it any longer.
The “Battle of the Bands” campaign encourages teens nationwide to submit videos to dosomething.org featuring their own musical performances and a testimonial about why music education matters to them.
Nick Jonas has signed on as the face of the PSA campaign, which was launched on Vh1 during the live telecast of the Pepsi Fan Jam concert event on February 4th. “Music inspires creativity and keeps kids in school,” said Nick, “But there are thousands of students who do not have access to the benefits of music education. Don’t let our music be silenced.”
The six week campaign will run from March 1st through April 16th 2010. A panel of expert and celebrity judges will then evaluate the entries based on musicality, creativity, strength of argument, number of votes, use of social media, and overall participation.
The Grand Prize winner will receive a $5000 grant for their school music program and will be flown to NYC to perform at the World Famous Apollo Theater before music executives. Additional winners will be selected to receive up to $1000 for their school music programs, concert tickets, and Rock Band video games.
Additionally, DoSomething.org and the VH1 Save the Music Foundation will present videos of the most compelling testimonials and performances to members of Congress, urging them to keep music in schools.
Visit www.dosomething.org/bands for full contest guidelines and to get involved!
“Battle of the Bands” is a continuation of an 18-month collaboration between DoSomething.org and the VH1 Save the Music Foundation, which began last fall. In October 2009, the “Save Our Music “campaign was launched to encourage students to run advocacy projects in their own communities. Sean Kingston starred in the PSA and over 75,000 teens participated.
Studies show that children who study music and the arts have higher grades, score better on standardized tests, have better attendance records and are more active in community affairs than other students.
About DoSomething.org
DoSomething.org is one of the largest organizations in the US that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.
About The Vh1 Save the Music Foundation
The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America’s public schools, and raising awareness about the importance of music as part of each child’s complete education.
To date, VH1 Save The Music has provided more than $45 million in new musical instruments to 1,700 public schools in more than 100 cities around the country, impacting the lives of over 1.4 million children. With the support of people across the country and the 2010-2011 Ambassador Class including: OneRepublic, Chrisette Michele, Nick Lachey, Mandy Moore, Kelly Clarkson, Jason Mraz, Fall Out Boy, Colbie Caillat, it is The Foundation’s renewed commitment to donate one hundred million dollars worth of new musical instruments to ensure that even a greater number of students receive a comprehensive music education in the coming decade.
Get involved and learn more at www.vh1savethemusic.com.
For pictures and more information contact: Megan Anhalt
212-254-2390 x241
manhalt@dosomething.org
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