Staples and Do Something.org Team up with the Stars of ABC Family's Pretty Little Liars for their 4th Annual National School Supply Drive
Led by Teens Nationwide, "Staples for Students" Campaign Provides Back-to-School Supplies to Students in Need
NEW YORK & FRAMINGHAM, Mass., May 26, 2011 (BUSINESS WIRE) --
Staples (Nasdaq: SPLS) and DoSomething.org are teaming up with the stars from ABC Family's hit show Pretty Little Liars for the "Staples for Students" national school supply drive (www.staplesforstudents.org), which encourages teens to collect school supplies for students in need.
The announcement was made this week at the "Kickoff to the Do Something Awards" at B.B. King's House of Blues in New York City, where Staples was honored as a corporate partner for their support of DoSomething.org. The PSA for the campaign, featuring the stars of Pretty Little Liars -- Lucy Hale, Troian Bellisario, Ashley Benson, and Shay Mitchell -- premiered at the event and will air on television and radio stations nationwide beginning next month.
The actresses are encouraging teens to make a difference this summer by collecting school supplies and dropping them off at their local Staples store from July 3 through September 17. Staples customers will also be able to get involved by donating $1 or the amount of their choice at any store, with 100 percent of the proceeds benefiting local students in need. Each Staples store will be matched to a local educational not-for-profit serving youth, and all donations of classroom supplies will be delivered to these partners in time for the new school year. Additionally, Staples will donate more than $125,000 worth of school supplies to the program this year.
"We are all thrilled to be the force behind this year's Staples for Students campaign," said Lucy Hale. "After participating in last year's backpack stuffing event and sharing my experience with my cast-mates, we all knew we wanted to be a part of this great cause to encourage teens to make a difference to help students start the year off right."
Since 2008, in growing the campaign along with DoSomething.org, Staples has helped to raise nearly $2 million and has donated hundreds of thousands in school supplies for students in need throughout the country. Past celebrity supporters include singers Jordin Sparks, Ciara and Twilight star Nikki Reed.
"It's hard to imagine sending your kids back to school without proper supplies, but the reality is that countless students face this challenge every year, "said Christine Mallon, vice president of retail marketing at Staples. "With help from our celebrities, Staples is ready to rally the public to get out and do something for kids who need our help the most this summer."
The Staples for Students campaign is offering easy, innovative and new ways for teens to get involved in this year's programs. By visiting www.staplesforstudents.org, teens can sign-up or get more information to take action:
•Request an Action Kit: Whether it's summer camp, summer sports leagues, or at neighborhood block parties, students can get tips, resources, and flyers on running their own school supply drives in their neighborhoods.
•Text SUPPLIES to 38383: Students will receive more information on how to begin their own school supply drive or find their nearest Staples drop-off location (standard text messaging rates apply).
•Join a Pretty Little Liar: When teens log-on and select their favorite star from the campaign, $1 will be donated by Staples (up to $10,000) to the cause and in turn, teens will get exclusive, behind-the-scenes details from the actresses.
•Check in on Foursquare: Starting July 3, teens who check-in at any Staples store on Foursquare will also have a $1 donated on their behalf by Staples to the campaign (up to $5,000).
"DoSomething.org is all about action," said Nancy Lublin, CEO and Chief Old Person at DoSomething.org. "We're proud to continue our relationship with Staples on a campaign that gives young people the power to rock social change and really make a difference among their peers in their very own communities."
To further demonstrate support for DoSomething.org, Staples is continuing with their line of DoSomething.org-inspired products. This year features designs developed by students who won a contest to have their creative artwork showcased on products at Staples stores. These designs inspire fellow teens to take action in their community and will be available at Staples retail stores by July 3. Students interested in submitting artwork for the 2012 design contest can visit www.dosomething.org/products/contests to submit their designs by June 5.
DoSomething.org is one of the largest organizations in the US that helps young people rock causes they care about. A driving force in creating a culture of volunteerism, DoSomething.org is on track to activate two million young people in 2011. By leveraging the web, television, mobile, and pop culture, DoSomething.org inspires, empowers and celebrates a generation of doers: teenagers who recognize the need to do something, believe in their ability to get it done, and then take action. Plug in at www.DoSomething.org.
Staples is the world's largest office products company and a trusted source for office solutions. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom, and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 90,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
Follow Staples on Twitter at http://www.twitter.com/staplestweets and on Facebook at http://www.facebook.com/staples. Follow DoSomething.org on Twitter at @dosomething and on Facebook at http://www.facebook.com/dosomething.
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