Let’s hear it for peer pressure.
You read that right. I am in full support of the power of kids to coerce, wheedle and in other ways influence others in their cohort to change behavior. What’s more, the federal government agrees.
That’s why Thursday the Department of Health and Human Services’ Stopbullying.gov is kicking off a new campaign called “Be More Than a Bystander.” It calls on kids to put an end to the age-old problem that’s still pernicious in this age of social media.
You’ll be seeing lots of public service announcements put together by the king of the PSA, the Ad Council.
Before you guffaw and wonder how kids can solve a problem that has confounded adults for generations, I say kids are the only people who can convince other kids that something is uncool and done only by losers.
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