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If you don't know what blogging is, we have to ask, "Where have you been?"
"Blog" is an abbreviated version of "weblog," a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary. There are blogs online about just about everything; some people write about their lives, the good, the bad and the ugly, others blog about politics or current events. So, yes, there’s plenty of room out there for your blog about your cause.
You can create blogs for free on the following sites.
http://www.blogger.com
http://www.blogflux.com/
http://wordpress.com/
Now get blogging!