Give Back Brands Inc. is a new company designed to give money for charity. How? Celebs endorsing the products for good.
Justin Bieber is first up for the company, developing a yet-to-be-named ladies' fragrance that will hit department stores next summer. The concept -- the brand will give money to each celeb's charity of choice rather than return the profits back to shareholders. There's no word yet on where Bieber's perfume fundraising will go.
"The idea that I can create an amazing fragrance that I love, and actually give back to a charity that matters to me at the same time, was an opportunity I couldn’t pass up.”
If you're looking for creative ways to help your cause like Bieber is, check out a book that will show you how and consider shopping responsibly in your area.