via www.wwd.com

CGG was right on the scene (as per usual) for CUSTO Barcelona’s Spring Summer 09 collection during New York Fashion Week on Thursday. And let us tell you, the new “Emotion in Motion” line is a feast for the eyes with its explosion of color.

All you wilting wallflowers out there turn your weary heads; because CUSTO Barcelona’s new collection gave everyone a new notion for psychedelic fashion. Billowy caftans, bold bell-bottoms, and fluid skirts all emerged on the runway in brilliant hues, graphic prints, and superfluous sparkles (even a tiara too!)

But what gets our tongues a-waggin’ even more is our new discovery that CUSTO Barcelona is now putting the insanity of September Fashion Week aside to focus on raising funds and awareness in October for breast cancer!

Which is to say, for the entire month of October, CUSTO Barcelona is hosting an initiative for breast cancer awareness and research by designing and selling one of their world-renowned graphic tees with all proceeds going to the cause.

“We think it’s important for people to support cancer research the best way they can,” says designer Custo Dalmau. “And for us, it’s through what we know best, designing a limited edition item and donating the proceeds to charity.”

Strutting the sidewalks in an original funky tee with your payment going to cancer research? We say now that’s a purchase well worth it!!

via poplife.biz