via Collider.com

In the fight to win the Pepsi Refresh Celebrity Challenge, Demi Moore edged out actor Kevin Bacon with the help of her Twitter-power to win the top prize grant of $250,000! The grant will go to Demi’s selected cause, GEMS: Girls Educational and Mentoring Services. Pepsi will also award Kevin’s cause, SixDegrees.org, with $100,000.

GEMS is a New York-based anti-trafficking organization, the nation’s largest organization that empowers girls and young women to escape sexual exploitation and domestic trafficking. Working to end these conditions has been a mission dear to Demi, who recently launched her own charity, Demi & Ashton Foundation (DNA), with her husband Ashton Kutcher. What a gem!

To support Demi and GEMS’ mission, you can donate through text, phone, or online; add something to a girl’s wish list, or download GEMS’ new charity song “This Is To Mother You” by Sinead O’Connor and featuring Mary J Blige. Help girls get on the track to the lives they deserve today!