Disney’s first documentary on the current state of the environment raked in $14 million in ticket sales from its opening last Wednesday (Earth Day) through the weekend. And now the filmmakers have some planting to do! Tree planting that is. As a clever way to get green moviegoers to attend EARTH, Disney execs decided to launch a marketing campaign that vowed to plant a tree for every ticket sold opening weekend. To sum up the math for you: Disney owes us 2 million trees!
Maybe the filmmakers were not expecting the overwhelming success of EARTH. According to Variety Magazine, EARTH had the largest opening day gross ever for a documentary. The movie is part of Disneynature—Disney’s latest effort to jump back into the documentary genre. Disney partnered up with some of the earth experts—you know: BBC, Greenlight Media, and Discovery Channel to bring us a cute doc—not about the environmental apocalypse, but about the critters we share this planet with.
“For every ticket sold during opening week, the Walt Disney Company with plant a tree in your honor. Together we can help our world—and theirs,” says the narrator’s voice a commercial for the flick (above). So where are our trees? While the ad promises us trees for tickets, Disney never fully explained how they are going to do all this tree planting. No organization has been publically named responsible for this Green venture.
What do you think? Will Disney have to go back on their word? Or will they utilize the powerful resources and celebs in an effort to start planting? What Disney celebs would you recruit to this task? CGG thinks that the social activist Jonas Brothers, Miley Cyrus, and Zac Efron should get involved! How can we turn the Disney queens into the queens of green?
The challenge is yours—tell us what you think Disney should do to keep their promise—will Disney stars be getting down and dirty to keep their pledge to plant? Comment below!