It's finally here! After much anticipation, Rihanna's ad for Gucci's new "Tattoo Heart" for UNICEF campaign has finally arrived!

Last night, celebs attended a posh dinner at New York's Plaza to celebrate the launch of the new handbag and shoe collection, which donates 25 percent of sales to UNICEF. The new items feature a "Love Gucci" tattooed heart image. And if we know anything about Rihanna, we know she loves meaningful tattoos on her body, so it's very fitting that she adds them to her accessories.

The swanky stars who filled the plaza included Madonna, Adrien Grenier, Blake Lively, Pen Badgley, Mary J. Blige, Erin Wasson, Timbaland, Natasha Poly, and Patricia Fields.

Learn more about this cause and also check out other stars who have come out to show their support for UNICEF!

Rihanna at Gucci's Tattoo Heart for UNICEF dinner
via rihanna-fenty.com