The gorgeous Rihanna hosted the third annual “Cartier Love Day” Lighting Ceremony at NYC’s Empire State Building by lighting the famous skyline a festive Cartier red. Rihanna was on hand to launch the new LOVECHARITY bracelet to commemorate the arts. Sales of the Love Charity bracelet have generated 2.24 million dollars for sixteen global charities over the last 2 years.
The new LOVECHARITY bracelet features interlocking miniature LOVE bracelets set into a knotted silk cord available in various colors, with each cord designating support of a unique cause. Cartier will donate proceeds from each bracelet sold to the celebrity ambassador’s charity. Some of the charities include Ashanti for the Boys & Girls Club of America, Hilary Duff for Blessings in a Backpack, and Eve for Women in Transition.
Contributed by CGG Youth Reporter Serena Zhou