Virgin Mobile Campaign Inspires Daring Stunts to Tackle Youth Homelessness
Can you imagine yourself living in a tree for an entire day? How about building an igloo in the freezing cold over night? It may seem a little extreme, but maybe you'd do it if it was in the name of youth homelessness.
Virgin Mobile's RE*Generation initiative is premiering the campaign “Do Whatever it Takes,” which helps put an end to youth homelessness. This campaign is part of the first National Youth Homeless Awareness Month and encourages fearless people to perform ridiculous stunts if their donation pledge is met.
Virgin Mobile’s manufactured couple Sparah™ (Spencer Falls + Sarah Carroll) agreed to tattoo their inner lips with the words “Virgin Mobile” if their $5,000 pledge is met. Other wacky stunts include waxing man areas (ouch), learning gymnastics tricks, and being shot with a paintball gun!
These crazy stunts are all in an attempt to help the 2,000,000 United States and Canadian youth who are left homeless each year.
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