For the love of animals, Simon Cowell took some time out of his busy schedule to film a video in support of The World Society for Protection of Animals (WSPA) and its “Animals Matter to Me” campaign.

WSPA, the world’s largest alliance of animal welfare groups, works to garner awareness about the need for animal welfare legislation, and to show governments and policy makers that animals matter to us. Other celeb WSPA supporters include Leona Lewis and Hayden Panettiere.

Hear why animals matter to Simon, and join him in the campaign to fight for the protection and well-being of animals today! You can support the cause by adding your name to “Animals Matter to Me,” creating your own awareness campaign, and learning more about WSPA’s work for additional ideas.