What’s the latest, hot item among tech-savvy teens? Here’s a hint: it’s not a phone or an mp3 player or even a high-tech gadget.
The answer is thumb socks.
Thumb socks are miniature socks you wear on your thumbs to make texting more difficult. They’re being handed out free of charge by an online advocacy group called DoSomething.org as part of a campaign to encourage teens to practice safe driving habits.
DoSomething.org and Sprint are teaming up to put a humorous spin on a serious situation with their new "Thumb Wars" campaign.
In a PSA, Community's Joel McHale and Ken Jeong encourage you to order "thumb socks" to prevent yourself from texting while driving. Seriously, you can really order these! The Secret Life of the American Teenager's Francia Raisa is seen rocking her thumb socks, too.
Francia Raisa shows off her thumb socks in this new shot from DoSomething.org’s new PSA Thumb Wars.
The 21-year-old actress joins Community stars Ken Jeong and Joel McHale in the new campaign which declares a war on thumbs and texting while driving. Car crashes are the leading killer of teens in the US and texting while you drive makes you 4 times more likely to cause a crash. For more info, log onto DoSomething.org.
Jeff Winger really must be the coolest guy on campus; how else to explain the run on thumb socks?
Thumb socks are little socks worn on the thumbs, to make it impossible for the people wearing them to text. They are being distributed free as part of a public service campaign to encourage teenagers to stop texting while driving. The campaign is being run by Do Something.org, an online advocacy group that says it wants to help teenagers “improve their communities.”
Even though many of us are still baffled as to why teens feel the need to text while driving, and even though innumerable news stories warn of the potentially fatal consequences, the younguns just keep on doing it. Old-school, gory, scared-straight films like 'Red Asphalt' and the like -- screened in darkened drivers-ed classrooms across the U.S. -- may not be addressing the problem. So what's the answer? Why, it's Thumb Socks!