Marketing

Your interaction online should reflect and add to your overall brand. Colors, logos, fonts, and language should be consistent. Here are some tips on transferring and integrating your brand online.

Learn the essential elements in marketing for your organization or project. This means defining your project or organization and setting it apart from the rest. Learn how to find your voice and tell your story.

Social media is everywhere today! This guide will teach you the basics to using online tools and networks to get the word out about your cause or project. Be sure to know who your audience is and go where they are. That could mean reaching them on their cell phone, at the coffee shop, or on Twitter. Don't forget social media can also help you motivate staff, reach out to potential partners, or even raise money

What does branding have to do with Not-for-Profits, you may wonder. Well, it's the very essence of your organization, and creating a strong brand can be the defining factor between success and failure. Do Something CEO, Nancy Lublin, tells us all about in this video.

Andrew Jenks, award-winning host of MTV's "World of Jenks," talks about the steps involved in filming your cause.

Your viewers should recognize a consistent style and feel. These simple points will help convey the general tone of your organization.

Your logo should look different than others—especially from those with whom you share market space. It should be recognizable and evoke information and emotions. Don't make the mistake of thinking not-for-profits don't need to spend time and resources creating a memorable logo.

Simple and readable.

The viewer should “get it” immediately and be able to get a “sneak peek” into your brand. The challenge is to create a logo that is simple and immediate without being boring or institutional.

Your brand should appeal to the people that you want to reach. Do you know who these people are? Determine the characteristics of the average viewer you want to engage.

Your trademark is a word, name, symbol, or device, or any combination that identifies a product or property as belonging to you. You’ll want to register your trademark to avoid others from accidentally or intentionally stealing your content, ideas, or property.

Getting the word out about your organization and programs is key to growth. Here’s are some places to seek out and begin to market your organization or project. Challenge yourself to establish and grow relationships with people and businesses in your community!