Marketing

Presenting information through video will engage viewers while also entertaining and informing them. Follow these steps to create effective videos that will encourage people to care about your project or organization:

There are five essential elements of a strong brand (organization image) that will help you better define your project or organization. Learn why a strong brand is important and how to put into action various branding and marketing strategies. This session will provide you with tips for creating a lasting brand and make you stand out among the rest.

A communications guide is a one-stop resource on how your organization’s brand is conveyed on all web, print and electronic communications. This guide not only outlines your brand tone, but how how your brand is communicated through color, typography, fonts, photography and more. Creating a communications guide is important for keeping all created content (i.e. your website, promotional materials, etc) on brand and consistent.

Video is the perfect way to engage your audience. It will also be the first introduction to your organization for a lot of new viewers. Keep the following elements in mind to create the most informative and enjoyable video.