the problem:
Milwaukee has notoriously never been much of a hub at all when it comes to film and television production, and this is particularly disheartening when one considers how hard is has tried and all the people who were part of those efforts. In fact, Milwaukee has a thriving community of independent film-makers to say the least, and one of the best cable-access channels in the nation...but this, however, does not change the fact that there is little incentive or financial sense in others from around the country joining them. This is very problematic and disparaging for all parties. It is safe to say that there is a bit of a history of attempts with unhappy endings to attract filmmakers. Governor Doyle had instituted a film tax credit system that seemed promising but was abused by the film "Public Enemies" and discontinued, being deemed a rather abysmal failure. This took much of the wind out of the sails. As far as television, there is little history to recount.
We are troubled largely by Chicago having the monopoly in the Midwest. The powers that be seemingly assume Chicago is all that is needed and an alternative is unnecessary.
Boy, do I disagree. It is my opinion that all that is missing is a heart for Milwaukee film.
That is why I would like to establish a rather low-risk motion-picture and distribution company called "Reubnick Enterprises," near the heart of the city itself, on the Riverwalk plaza. I want to establish this company in this location and slowly build it from the inside out, starting with a few independent movies or experimental serial shows for networks like Adult Swim of IFC and growing from there. Through the process, Reubnick Enterprises could transform Milwaukee into a considerably more film-friendly location and lure more and more business as the years go by, eventually making Milwaukee perhaps not the premiere film city in the Midwest, but the more independent and Bohemian alternative that is less shiny and more centered around producing the best of art and making the tools and facilities to do so accessible for struggling film-makers from or around here.
And just think about the economic boon...
vital stats:
people impacted:
0
people involved:
1
why it's important:
I love the city of Milwaukee with my entire body and soul. It was where I was born and it's where my heart will always be. I know I am not the only one. I am one of hundreds of local filmmakers. But we struggle.
I don't want us to struggle anymore. I don't want disillusioned English teachers or college students who can't pay tuition to struggle anymore either. I want THEM to get jobs in film too. This state is at present in some rather dire straights thanks to a very flagrant government and an out-of-touch Governor who will make no efforts to bring film to this state. With no help from our Governor, we the filmmakers need to take the initiative ourselves. It is possible, but we need something to get the ball rolling. In the long-run, this is good not only for the filmmakers but for everybody else. The ripple affect would channel all sorts of money into the city, and the tourism and out-of-state purchases and lodging fees would be nothing but a shot in the arm to our struggling economy.
the plan of action:
There is one place I know in my heart this could work, and that is the building that houses the Rock Bottom Brewery at the Riverwalk Plaza in Milwaukee's Third Ward. The exact location is:
740 N Plankinton Ave # 1 Milwaukee, WI 53203-2403
This location is perfect. Above the Rock Bottom restaurant are utterly vacant entire floors, and enough to build a flourishing production company and still have ample room. A simple three stories might even be enough to get things going in the right direction.
The investment in this project is about as simple as paying the rent and paying a skeleton crew of employees, and finding clients, getting greenlit for a few shows, or funding the first few movies to be made under the Reubnick Enterprises banner. From there, things only will grow.
how you can get involved:
Believe in the project and participate and support.
project updates: