Ever since Keira Knightly was spotted carrying one of these environmentally friendly tote bags around a farmers' market in LA, I've been hearing the buzz. Nothing could prepare Robertson Boulevard, however, for yesterday's flood of trend-hungry shoppers trying to snag one of the limited edition I Am Not a Plastig Bag bags.

The bags are designed by Brit Anya Hindmarch -- who also creates other eco-friendly products -- and adored by Hollywood types who lined up at the crack of dawn and wound around the block in the hopes of being a lucky owner of the limited edition bags. They're only $15, but good luck getting your hands on one.

I'm glad to see Keira doing her part to support the environment after she talked about throwing her Blackberry into the ocean in a Vanity Fair interview. Not the most eco-friendly move, Keira. Let's hope her shopping bag indicates a step in the right direction!

Related Cause:        Recycling