With the bazillion dollars and nation-wide rapt attention focused on the Big Game on Sunday, you'd think that marketers and promoters can use some of the ad space for a good cause.

I got wind of a few hot campaigns:

• Football superstars LaDainian Tomlinson, Matt Hasselbeck, Maurice Jones-Drew, Larry Johnson and Todd Heap are all part of a national food drive aimed at collecting 1 million cans.  Campbell's Soup is sponsoring the initiative.  These NFL stars have special allies in their efforts to kick hunger . . . their moms are involved in the "Campbell's Chunky" Tackling Hunger Program and are donating a thousand cans to a food bank in near the Superbowl arena.

• Philladephia Eagle Donovan McNabb is picking Superbowl Weekend as the prime time to start visiting schools and talking about literacy issues.  He's joining the National Education Association's Read Across America Campaign.

• Gatorade is donating up to from $1 for every visit to www.drinkG2.com -- up to $100,000 -- to the United Way.  They're also hoping to raise an aditional $150,000 for the organization by bringing in pro athletes like Peyton Manning, Joe Montana, Mia Hamm and Nomar Garciaparra to party with them or participate in a bowling tournament.

• Lotsa stars turned up for the Audi Hole-in-One Challenge.  Donations to participate benefitted the charities chosen by the event's two hosts: Ronnie Lott and Donovan McNabb.  Ronnie chose the non-profit he founded, All Stars Helping Kids, while his co-host is supporting his own charity, the Donovan McNabb Foundation.  Golfers included Molly Simms, Adrian Grenier, Jim Brown (Cleveland Browns), Jason Biggs, Reggie Miller (Indiana Pacers), Jerry O'Connell, Dontrelle Willis (Detroit Tigers) and Gabrielle Union.