New York Department of Health has released another wave of ads discouraging people from drinking soda. It's pretty disgusting:

Interesting social action tactic - disgusting people into doing something.

"You have no idea how many times I see this ad and put that soda can down. This ad is persuasive enough, in all of its disgusting glory, to at least start the steps to changing," said a DoSomething user when we posted this picture online.

Is this tactic effective? Decide for yourself. Below are 11 of the most disgusting ads to drive change.

What can you do?

How far would you go with your awareness campaign? Do you think the tactics above are effective? Let us know below.