Video Roundup: PSA Winners & Losers

Demi Moore and Ashton Kutcher's organization DNA Foundation scored some major star power for their new public service announcements (PSAs)—think Justin Timberlake, Jamie Foxx, Drake, and Eva Longoria. Though the ads use the org's popular phrase "Real Men Don't Buy Girls," we're not sure they hit the mark.

Don't get us wrong—we love ourselves some JT. But these vids leave questions. What does Timberlake shaving with a chainsaw have to do with sex slavery and human trafficking? "Real men" may not "buy girls," but they don't shave with chainsaws either. [Also, real men do buy girls; that's the whole problem. —Ed.] We're also missing a call to action: What would motivate men to stop child sex slavery, or for others to notify authorities of the problem?

Not to worry, though: We a couple of recent PSAs that hit the mark a bit better!

Our Time, an organization fighting for issues that effect Americans under 30, uses its target demo, young people, as the stars in this PSA promoting the "F#%K, I NEED A JOB!" While funny, it uses stories and a statistic at the end to emphasize the problem.

  • Reason why we loved it—we laughed and learned something about the issue.

The guy in this video, Avan Jogia from Nickelodeon's Victorious, started the Straight But Narrow Campaign, which encourages straight men to change negative views of LGBT teens.

  • Reason why we loved it—the video has a clear ask that straight guys support their LGBT peers and stand up for them in bullying situations. Having him repeat the word men a zillion times is also funny and effective.

And from yours truly, here's our new PSA, starring Ludaris, for the Epic Book Drive, a national campaign to stock libraries in New Orleans.

  • Reason why we loved it—donating a book is simple thing almost anyone can do to help. Plus, it's funny. And it's ours!