How to make a big impact by showing people how BIG some numbers are
Statistics are an important part of sharing information and helping people understand facts. But sometimes, large numbers are difficult for people to really understand. What does three million really look like? What about thirty thousand? Here's a bold and creative addition to your awareness campaign: make people SEE your stats.
Find a StatPick a statistic that relates to your cause and has the potential to really affect people. For example, if you care about preventing teen pregnancy, let people know it costs $222,360 on average to raise a child from birth to age 17. If you're concerned about safe driving, 708,000 people are injured a year in alcohol-related car crashes. The idea is to help people really feel the impact of how big some of these numbers are.
Pick a proxy
- Chances are you can't get $222,360 or 708,000 injured people to show up at your school at once. But what can you find or collect thousands of? Paper clips? Pennies? Paper cranes?
- Choose to collect something that directly relates to your cause. If you're trying to raise awareness of how many people are homeless in your city, see if you can collect that many cans of food.
- This is where your awareness campaign takes off! You want people to be asking you, "Hey, what's 705,000?", so make a poster or t-shirts  for your cause.
- Put collection areas for your little something (paper clip, paper crane) all over your community with big, bold signs. Try your school, community center, post office or local stores.