Emma Stone and Olivia Wilde were up before the sun this past weekend. And no it wasn’t for a movie shoot, but something equally as cool—the EIF Revlon Run/Walk for Women.

Sponsored by Revlon and the Entertainment Industry Foundation, Saturday’s walk looked to raise money for cancer research and treatment. But most importantly: raise awareness.

American cancer activist and fundraiser Lilly Tartikoff said she was out in support of the people who have made a difference.

“They’ve helped to deliver a nontoxic treatment for one-third of the breast cancer cases,” she revealed. “People are not just out here supporting any cause. They’re out here to push the science forward and they have.”

Currently 1 in 8 women in the U.S. will develop breast cancer [1] at some point in her lifetime.

Revlon has been a lead sponsor for this run/walk for the last 15 years. And has helped raised over $70 million to fight women’s cancer. (Woot woot!) According to its CEO Alan Ennis, the finish line is not about the end of the race.

“It’s about finding a cure,” he stated. “It’s about getting 20,000 people in NYC to find a cure for cancer. It’s every reason to get up in the morning.”

Stone and Wilde (both Revlon spokespeople) were joined by Jimmy Fallon and Jill Flint, among hundreds of others.

Flint, “Royal Pains” and “Gossip Girl” star, shared that cancer has touched her family. The actress revealed that she lost three women in the last four years to the disease.

“This is the only thing I could think to do,” said Flint. “It’s not easy, but you just have to take it day by day step by step.”

What can you do?

• 11 facts [2] about breast cancer.
• Terms [3] you should know about cancer.
• Raise awareness about cancer with a benefit concert [4].