Published on Do Something (http://www.dosomething.org)

Home > Rebranding of Disney Princesses

Rebranding of Disney Princesses

When we think of Disney Princesses, we likely think of little girls dressed up in pastel-colored costumes, trying hard to look beautiful, and perhaps to look older.  Disney is currently trying to change this image.  Here's everything your heart desires to know about their rebranding:

  • Disney is rebranding their princesses to emphasize qualities such as trust, bravery, and kindness, over beauty.
  • They recently released a video about celebrating the princess inside every young girl. You can check out the video here [1]!
  • In recent years there has been a lot of criticism about the effects of princess figures on young girls.

What do you think? Do Disney princesses make good role models for pre-teens? Who do you think young girls should be looking up to?

 

Lead a crossing-the-line exercise. GO [2]

 

Sources:

PSFK [3]

Human Rights [4]
Women's Rights [5]

Source URL: http://www.dosomething.org/blog/rebranding-disney-princesses

Links:
[1] http://www.youtube.com/watch?v=qUGnu0gXtn4
[2] http://www.dosomething.org/actnow/actionguide/how-to-lead-crossing-line-exercise
[3] http://www.psfk.com/2012/10/disney-rebrands-princess.html?utm_source=Ypulse+Updates&utm_campaign=6765ce8cbf-YDU10_8_2012&utm_medium=email#ixzz28iiBzmBi
[4] http://www.dosomething.org/cause/human-rights
[5] http://www.dosomething.org/issues/womens-rights