The primary goal of the Real Food Challenge is to transform the college food service industry by shifting their $4 billion of annual food purchases to Real Food. To accomplish this we have built a national network of young leaders who are taking action for Real Food Now at over 330 colleges, universities, and high schools. We’ve trained over 1,700 young people to tackle the food crisis—including 40 incredible student volunteers who help spread the word, organize RFC events, and support their peers (you!). Real Food organizers work with each student team—teaching them about the food system, how the school food industry works, and what we can do to change it. Together they craft a special action plan for their school. The formula is relatively simple but with the dedication of young people at our backs we’ve been able to accomplish big things. By the end of 2011 we expect to document over $150 million in new real food purchases by universities. That means more healthy food for students, more small farmers staying on the land, and a cleaner environment for all of us.