Do you guys know our CMO Aria?

She is our super fun, high energy, idea churning marketing expert! Right now she is on a five-day hike to Machu Picchu in Peru...how cool is that? When she is not perusing the ruins of the Inca empire, she is hard at work on our cause campaigns. Coming up next? TEENS FOR JEANS!

One of the most popular campaigns of the year, the Teens for Jeans [1] drive empowers YOU to collect jeans for homeless teens.

Just drop off any pair of your gently worn jeans to any Aéropostale store between January 19th and February 14th and we'll make sure they get donated to a local homeless shelter or charity.

To say thanks, Aéropostale will give you an additional 25% off your next pair of jeans.

When we were talking to Aria about this, she let us in on a little secret... she has been an Aéropostale fan from the beginning! Check out this adorable picture of her as a 10th grader and rocking an Aéropostale tank.

Little did she know!

For the record, 1 in 3 homeless people in the U.S. are under the age of 18...talk about shocking. Last year you helped us collect over 200,000 pairs and this year we want to top that. Check out www.teensforjeans.com [2] for all the details!