We are in the initial phases of increasing awareness of our organization among alumni of our university. During the last reunion/homecoming/parents weekend, we worked hard to plan and execute a breakfast where our panelists spoke about careers involving sustainability and social responsibility. This was a great initial phase and we are grateful to our university for its generous support. However, as we develop and expand our membership, hopefully to span generations of alumni, we would like to develop a marketing campaign that will generate wide-ranging interest. We want to develop into a group that can impact how the university votes to spend it's endowment. The impact, thus far, has been to generate interest in the recent grads/Generation Y. We would like to augment this interest as well as channel it towards actionable efforts.