There were many steps involved to get the program moving. Students needed to get on board to help out with the campaign. The school board met and approved the campaign within Pittsford Mendon High School. Sponsors, like AllState Insurance and Verizon Wireless, provided funding for promotional products and other expenses. News and media outlets were reached and given information on the campaign.
The impact made on the community was huge. We gained complete support from the school, town, media, and surrounding area. NYState Sen. Jim Alessi also endorsed the campaign, speaking at our school assembly along with D.A. Mike Green. About a year after the campaign, Monroe County passed legislation to ban texting while driving, making it illegal.