Focus Global Test Drive

Vital Stats

Dearborn, MI

  • people helped100000
  • People Doing It 100

The Problem

Ford has created a test drive like no other to kick-start the launch of the all-new Ford Focus. The company is inviting digital influencers – established and aspiring alike – to participate in the inaugural global test drive of the 2012 Ford Focus. Winners will be among the first in the world to drive the 2012 Focus ahead of its arrival in European and North American dealerships in early 2012 – and raise money for their favorite charities in the process.

Plan of Action

Beginning October 21st, 2010, test-drive applications will be accepted to attend this first-of-its-kind event via Facebook on the Ford Focus Facebook page via the Global Drive tab. Applicants will be asked to submit a video clip to the Focus Facebook page explaining why they should be selected to participate in the event and how they might “Start Something More” with a charitable cause in their community with a donation from Ford. Each driver will be awarded the local-market equivalent of $10,000 (USD) for a charitable cause, with up to $500,000 (USD) in total contributions around the world.
Go
Education
Environment
Hunger
Homelessness and Poverty

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