Fresh Thinking

Official Dosomething.org Project

Vital Stats

Jon B

Windsor, CA
  • People Doing It0

The Problem

In order for teens to be better drivers they need to constantly be reminded of the risks they take when they get behind the wheel. Inexperience plays a major role in the number of accidents involving teens. Speeding, not stopping at stop signs all the way, or any reckless driving is caused because the teen driver is unaware of possible consequences. Speeding around a corner a teen may think is no big deal but if a car was to pull around the blind corner at the same time it could end in tragedy. But how do we stop these horrible events from happening? What can we do to influence teens to think about their actions more when they're driving? My idea was to make custom air fresheners that would remind teens to drive safe every time they enter the car. The air freshener could say "Be conscious, be relaxed, and be safe. By Fresh Thinking." The air fresheners could be sold at schools as part of the "Fresh Thinking" fund raiser. They could be sold at a booth during lunch and break. At the location of where they are selling they could set up posters with driving statistics and have pamphlets to give out. So while it is a fund raiser it is also raising awareness. The money generated from selling the air-fresheners (at a low cost of course) could be used to buy raffle prizes. Everyone who buys an air-freshener could be eligible to win prizes in the raffle. Whether the prizes are bought, donated or just cash everyone would want the chance to win at a low cost. Then the air-fresheners would be used by a large of the student body and every time they read it they would hopefully remember to drive safely.

Plan of Action