In mid-2007, I was on the popular social networking website, Facebook and started a "cause" page on the website to promote Invisible Children Inc(a non-profit organization based in San Diego, CA that is trying to end the 20+ years of war, raging in Uganda). The idea was to promote Invisible Children to high school and college students. When choosing the target audience for my "cause" page, I chose high school and college students because that is the group of people that will change the world. I personally am in that group and hope to have a huge impact on the world. Many students are very involved in social networking websites such as Facebook and MySpace, and through this "cause" page, it is easier to educate students about conflicts and strife in the world such as this war that Invisible Children Inc is trying to stop. The cause page has been a huge success and the members of the cause have been able to invite their friends to the cause, post responses and ideas for the cause, watch new media for the cause, and donate money which goes directly to Invisible Children Inc.