I want to stop this injustice and want the artisans to show their skills themselves to the people by having a work center which can be visited by anyone and showing videos and photos depicting who makes our clothes and how does he make it, so that people can know the real heroes and not rely on middle man.
I want to establish a socially conscious brand, where the organization will be for profit but a about 50% of the revenue generated will go to a Non Profit Society from Lucknow that supports needs such as education, health, environment of the artisan community.
The project aims at artisans community development which will also develop (already producing) sell-able products.
The rest 50% will be re-invested into the business to promote the products and work, get good designers to help the artisans.
The artisans are exceptionally skilled at making Lucknawi Indian hand embroidery and can make any kind of clothing, soft furnishings and also stationery.