Five students, one goal: to decrease the incidence of teen suicide in Colorado, and ultimately everywhere.
For a social enterprise project in my seminar class, "Leading With Differences in Mind," several classmates and I generated a project to raise the double-bottom-line revolving around suicide. Our goal was to not only raise money for the Second Wind Fund, a non-profit organization started 6 years ago after several teen suicides at a local high school, but to also raise awareness about this sensitive topic and attempt to decrease the stigma associated with suicide. Our group was one of several groups to work on this project. Our idea was to create a fund-raiser that involved several businesses in the immediate vicinity of our school. We created "discount cards" that allowed for particular deals at six of these businesses in our area for a year. The cost of the card was $10 apiece, and that generated about $8 profit per card. All of those who purchased the cards learned about the frightening statistics related to suicide and also discovered how they could help save lives. The majority of the money went to the organization to directly support the counseling services for students who were at risk of suicide in the middle schools and high schools in numerous counties in the Denver-Metro area.