Much of project serves to spark action among youth (13-25), stirring up their natural artistic gifts in a safe, conflict-free space. As part of the activation efforts in our campaign, we have included: music informational video packages, petition booths, video talk back booths, lyric freestyle battles, dance contests, youth activist speeches and giveaways in music and apparel, . Toyota Scion, Snapple and Domino’s Pizza have all decided to join the movement as event sponsors. As a spin off of Music Rocks Ya Soul, we also started producing free outdoor block parties dubbed Music Rocks Ya Street where we heat up one of the target regions' local street blocks with free music, live performances, face painters/jugglers, break dancers and free giveaways. In 2007, our first stop on the campaign train was New York City's The United Palace, a historical theatre in New York City which has been an official tour stop for renowned artists such as Jay-Z, The Fugees and Julio Iglesias. Booths were present at event to pre-register students for the fall semester of the You Can Succeed Arts (YCS) Program, to offer youth scholarships to Nyack College, and to provide information on insurance opportunities for youth and young adults.