When service men and women deploy, families are separated sometimes a year at a time. That is a lot of missed soccer, basketball or football games. There are many important family milestones missed, births, birthdays, first steps etc.
Plan of Action
I initially sent out an email to homeowners who rent their beach homes through my dad’s real estate office. From this I had several homeowners donate a week at their home. I created marketing materials, a website and brochure explaining my project. I diligently contacted several bases in New Jersey to try to establish military channels for “vetting” (selection of military applicants). By the end of the summer my persistence paid off. CMSGT. Mike Ferraro from the McGuire US Air Force base was willing to help me with my project. To increase awareness of Operation Jersey Shore Vacation (OJSV) to the community I met with and spoke at local organizations, such as the Rotary Club, Chamber of Commerce and the Ocean County Board of Realtors. It was here that I recruited much needed help. We contacted newspapers and radio to help get the word out. All this publicity worked, several homeowners were contacting me to donate their home. By the end of the summer we were able to “deploy” three military families on a Jersey shore vacation