I see the state doing a great job, agency to agency. But I contemplate the distribution of that information to the public. I think there is a better way to engage the public in a non threatening way. We want people to care. My passion is to see neighborhood watch groups and property owners groups networking with the radio show to organize a field day. A trip to neighborhoods with first responders and volunteers from the construction community, giving a practical hands on lessons in disaster preparedness. Passing out leaflets and business cards, so when a person has a need, he will have friends in the business. And when we conduct these exercises, we will then have more content for the radio show to further the education. This will snowball with the inclusion of other entities who see the vision and want to contribute. The largest problem with disaster is the loss of life and property. There should not be a financial disaster following a natural disaster because the recipient of an insurance check was taken advantage of. People don't know of honest contractors who will expedite the building process with caring and dignity. Talk radio holds these people accountable, if they are in the network. And the education that the public receives from a format like this, will be at least hesitant to sign away their hope.

Like I said; disaster preparation in an interactive format designed to educate through entertainment. People enjoy the show because they are truly informed. My best compliment is "sincerity". Folks can 'read' a show host to see if he/she has the passion it takes, to care. We have found, that we have a grass roots effort, that started with a media source. AM radio. One that has direct feed back. construction Talk Radio is the key to preparation. General building contractors have the authority to comfort the masses in regards to housing. And with local building departments, Builders Exchanges, Chambers of Commerce, we have the networking in place to start something really big. Construction radio needs to be a 'for profit' business, because it needs to be in place throughout the year. A grant would take care of pre-empted air time in the state of emergency. And for the field exercises and the needs thereof.

I conduct a live call in construction talk radio show. I have been doing this for two years. I have a massive construction networking web site that carries all archived shows for the publics benefit. I have networked a group of concerned builders and suppliers who are ready to serve on a task force. I am C.C.R. and have affiliations with California O.E.S. I have conducted an effective disaster response meeting at out local Builders Exchange for which I am a member. I am also a member of the Greater Redding Chamber of Commerce. We as a community have undertaken building projects for the sake of charity, including Habitat for Humanity. I am a member of The Lions Club International, as well as the Knights of Columbus. As of the latest 2008 radio ratings for my area, there are 13 radio stations in the greater Redding area. For the time slot that I hold, I am #1 for the demographics of men 34-64. I also hold regular conversations with the building dept. of the City.

Other medias can help with PSA's. Construction Suppliers can post information on storefronts. All walks of life from the professional, to the wanna be home improver, can call and interject on live radio. City services can call in to the show to talk to the public when questions arise. Heads of Cities can be show guests and take calls from the public. Government OES and other officials can make appearances and network. The State of California is mandated to use the general pubic for disaster response and are looking for ways to do so. This provides a way for everybody to join in, or just listen and learn. Get more information at www.talkradiobuilder.com