Runa is growing a vertically integrated supply chain between Ecuador and the US , to provide direct market access for guayusa tea produced by indigenous farming families.
Our Ecuadorian team works directly with farmers to buy fresh guayusa leaves on site at a guaranteed minimum price, dry the leaves, and export to the United States.
Reinvest 100% of profits made in Ecuador into producer communities.
Runa’s field team of ten indigenous agronomists provides over 600 farming families with technical assistance in sustainable harvesting, nursery management, and organic guayusa agroforestry systems.
Keep growing! Runa recently helped form the first Guayusa Producers’ Association, a farmer-owned and -managed cooperative that represents the farmers in Runa’s organization. Runa will pay an additional Fair Trade Social Premium to the association for all guayusa purchased, and help the farmers implement health, education, and environmental programs with the social premium fund.
Within 5 years of operations, Fundación Runa aims to reforest over 5,000 hectares with guayusa agroforests and work with over 5,000 farming families.
The ancient tradition of sitting around the fire in the early morning hours and sharing thoughts, ideas, and knowledge over a cup of steaming tea is not far from the collaborative model that Runa itself follows. Runa actively seeks out and welcomes partnerships at every level, from jungle farmers, to the Ecuadorian government, from international NGOs and business advisors to American college students. The collaborative space created when drinking guayusa is where its power and potency comes from; not unlike the way Runa uses the inspiration and innovation that evolve from collaborative spaces like local community meetings or collaborative sites like Do Something.org!