Summer Workation

Vital Stats

Sungbo S

New York, NY

  • people helped8430
  • People Doing It 7

The Problem

For 15-25% of the year nearly 6MM teachers are on summer vacation. Unfortunately during this time talented teachers often engage in suboptimal opportunities that offer minimal compensation or personal/professional development. Furthermore, the process to find these opportunities is inefficient and dependent upon disorganized information. Our market research suggests that teachers are dissatisfied with the summertime opportunities available to them. Amy a teacher from Boston confirms this: "As a teacher who always dreaded the limited summer opportunities that tend to be available, I am very excited about the prospect of doing something new, enjoyable, and worthwhile, and with my interests and desires at heart.” Additionally, the few organizations that do work with teachers over the summer encounter recruiting and hiring challenges. With no centralized resource, these organizations inefficiently rely upon personal networks, untargeted platforms or expensive recruiting campaigns to select from a limited number of candidates. Consequently, these organizations (many that are central to student summer learning) are unable to connect with the best teachers. In short, the status quo inefficiently handles teachers’ summers, which represents a real missed opportunity. We are driven to change this with Summer Workation.

Plan of Action

Summer Workation’s long-term goal is to provide all teachers with the perfect summer opportunity. To do this, Summer Workation will consistently use scalable technologies that enable high-touch customized services at an affordable price. Short term goals include: • 3K active users in year 1 • 8K active users in year 2 • 21K active users in year 3 • Develop a strong web product based heavily on user feedback • Building a strong and trusted brand • Creating a barrier to entry for similar services through technological excellence, partnerships, number of clients and users and high standard of quality