Background: Cancer is the 2nd leading cause of death in the world, killing 58 million people each year. The leading cancer in women is breast cancer, with 1.2 million diagnosed globally and killing 500,000 each year. Overall, 1 in 3 people will develop cancer in their lifetime, and 1 in 8 women will develop breast cancer – affecting almost everyone via a parent, sibling, child, other relative, or a friend. Moreover, cancer strongly disproportionately affects the poor, who have no access to modern medical care. Problem: Besides the enormous disease burden of cancer, much of suffering and cost burden of cancer occurs as result of cancer-- all of which can be avoided by preventing cancer in the first place. However, very little of health education and cancer research is focused on prevention, and the existing knowledge is not well-conveyed to the general public. Additionally, the pace of cancer research is depressingly low, partly due to sparse government funding (e.g. recently due to decreased cancer research funding, 93% of all federal grant applications are rejected vs. 70-75% in past years), complicated processes that stagnate the pace of innovation (e.g. excessive bureaucracy), and slow translation of new scientific discoveries to practice. Solution: A campaign that adopts an innovative multilateral approach to cancer research and public health cancer prevention. Notably, we shall fuel both high-paced direct-to-science research innovations and advance direct-to-practice applications via a translational model of preventive medicine and public health.

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