*Data Collection Locations:
Hill’s Document Assistant (HDA) will work with it’s existing partner, Bethel Temple’s Sisterhood Youth Program, (ages 12-14 years old) to collect data, conduct interviews and surveys, film, and manage booths at the following data collection locations:
1. SJV Black Chamber of Commerce - to reach the business sector
2. Recreation Parks - will reach the youth
3. CSUF- Free Speech Area - will reach the college students
4. Large Shopping Centers - will reach mothers/families
5. Major Business Conferences - will reach the business sector
6. Online Surveys (HDA Website) - will reach those who wouldn’t normally stop to take a survey in person
7. Multiple community churches - will reach religious culture
Candice Hill, President of HDA, has worked with Bethel Temple’s Sisterhood Youth Program to encourage their young ladies to surround themselves in positive atmospheres and to connect with assertive people through the San Joaquin Valley Black Chamber of Commerce (SJVBCC), the NAACP, and the Central California Hispanic Chamber of Commerce (CCHCC).
The Good, the Bad, and the Ugly will be video recorded at the following locations:
1. *All data collection locations listed above
2. Local Radio Stations
3. Homeless Shelters
4. Urban and rural neighborhoods
5. Hill’s Document Assistant’s (HDA) office
6. Bethel Temple Church
7. All Press Conference Locations
On Thursday, October 1, 2009 HDA will gather the Fresno community to view The Good, the Bad, and the Ugly video presentation during four major press conferences at Fresno City College, The Greater Fresno Area Chamber of Commerce, Thomas Edison High School, and Center For Advance Research & Technology (CART) for the purposes of publicly addressing issues of domestic violence in Fresno, CA.
We will have three main target markets: Educators, Business Professionals and Teens. Our audience will come to view a 45 minute video on domestic violence in Fresno, CA for an opportunity to participate in a 45 minute open forum. A humanities expert, criminal justice/law expert, and a representative from a shelter will be present at each press conference to answer questions. HDA will moderate the forum. Below is the press conference tentative schedule:
Fresno City College
1101 East University Ave
Fresno, CA 93741 8:00am – 9:30am
The Greater Fresno Area Chamber of Commerce
2331 Fresno Street
Fresno, CA 93721 10:30am – 12:00 noon
Thomas Edison High School
540 E. California Ave
Fresno, CA 93706 1:00pm – 2:30pm
Center for Advanced Research & Technology
2555 Clovis Ave
Clovis, CA 93612 3:30pm – 5:00pm
Audience & Outreach
Since domestic violence hits across the board in every ethnicity, economic status, and neighborhood HDA is aiming for a well diverse ethnic/cultural crowd of 100 minimum at each conference. But at each conference there is expected to be a different economic level. For example, business professionals who attend the Chamber of Commerce press conference is expected to have a higher salary than students attending the Thomas Edison High School press conference.
According to US Census Bureau 2006, there are 890,000 people in Fresno, CA. If at each conference on Oct. 1, 2010, 100 residences attend that would total to 400 attendees. At the conference we would encourage each resident to share what they’ve learned with ten other individual which will total to have affected 4800 residence. Therefore, this project will have an estimated affect on 1% of Fresno’s population within one day. The affects will multiply as this video is being shown in police departments, college campuses and various proposed organization listed in the Video Usage section under Project Overview.
Publicity & Outreach Plan:
October 2009 – January 2010
A marketing team of 5 will be formed to report to the Steering Committee.
The marketing team will conduct a marketing analysis for each community area. For example, e-blast and press releases may work for Northwest Fresno, but not for a concentrated poverty community south of California Avenue where computer access is scarce. Therefore “footwork” is vital to notify that lower income community. The marketing team will recruit 25 volunteers that will receive a stipend to carry out data collection.
January 2010 – March 2010
Data collection, reports, and motivating meetings will take place with our existing and potential partners:
1. Bethel Temple’s Sisterhood Program
2. The San Joaquin Valley Black Chamber of Commerce
3. Fresno City College
April 2010 –June 2010
Video editing; meeting updates and reports from marketing team to steering committee.
July 2010 – September 2010
Publicity, advertising, announcements; confirming media coverage and attendees; pre-screening and video approval; meeting updates and reports from marketing team to steering committee.
Our goal is to attract the Fresno community to view The Good, the Bad, and the Ugly video presentation and to spark a dialog with the assistants of experts to publicly address issues of domestic violence in Fresno, CA.
Throughout this project we will encourage youth programs to embrace CCH mission by connecting those they serve to humanity related resources.
Our three objectives are to:
1. Show California and Fresno, CA historic progressive fight against domestic violence through interviews from educators, humanity experts and coalitions.
2. Allow recorded testimonies from previously battered victims/survivors to inspire Fresno to be aware of what actions are defined as dv.
3. Interview experts and counselors to obtain solutions that can be practiced to encourage more (correct) dv reporting and (appropriate) responses to those reports.
1. Submit to California Council for the Humanities
2. Part I of this video, which shows all the data collection, will be viewed at all press conference locations.
3. Submit to Education Institutes and Learning Centers for classroom discussions
4. Submit to non profit organizations that serves youth and women and the elderly.
5. Submit to Shelters
6. Submit to community health clinics and non profit health organizations
7. Submit to local Police Dept. for educational purposes
8. Study tool for the Bethel Temple’s Sisterhood Program
9. Submit to senior citizens homes for viewing
10. Keep on file for HDA employee orientation and research purposes
11. Forwarded to Comcast to be available on On Demand
12. Offered to Fresno Community College to be used as part of a curriculum and as a teaching tool for their humanity classes and paralegal program
13. Part II will include clips from all four conferences, which will be viewed at Regal Cinemas on Saturday, October 15, 2009.
14. The Good, the Bad, and the Ugly will be available in English, Hmong and Spanish.
Written reports based upon the data collected in the video will be submitted to all of the above recipients for research purposes and will be urged to make it available for community access and viewing.
Progress Evaluation Tools
A timeline will be created by the Steering and Marketing Committee that will be updated each business day. Weekly phone conferences will take place, bi-weekly reports will be forwarded to Candice Hill, HDA President, and monthly meeting will be convened all to ensure timely productivity. Monthly progress evaluations will take place with those that we are working, partnering and contracting with by the Steering Committee. The Steering Committee will consist of professionals from each background: humanity, criminal/law, youth program development, economic development, media, health, and education.
Recommended Project Personnel
Candice Hill Project Director,
HDA Legal Document Assistant/President
Bethel Temple (BT) Sisterhood Mentor
Candice A.C. Hill is the founder and President of Hill’s Document Assistant (HDA), a non profit legal service organization. In February 2005 she graduated with honors from MCed Career College and received her Paralegal / Legal Assistant Certificate. She specialized in civil and domestic violence as a licensed Legal Document Assistant (LDA) since August 2005 and is now solely focused in assisting victims of domestic violence at no cost. She converted HDA from a profit to a non profit organization on July 31, 2007 and have assisted various women within Fresno County, California and beyond its borders.
MaryJane Schiljerup Marketing Team Leader
Marketing Business Director – Center for Multicultural Cooperation (CMC)
MaryJan Schiljerup is one of the marketing directors the trains youth throughout Fresno, CA in the area of media, film and marketing.
Merle Phillips Steering Committee Member,
Drug & Alcohol Counselor
Merle Phillips graduated from Fresno City College in 2007 and received her Drug & Alcohol Counselors certificate and is currently counseling clients in need of her community and educational expertise. She has given over 20 years of working with drug and alcohol, special needs, senior citizens and physical disabled individuals through community outreach services through ARC, Bethel Temple, and various homeless shelters.
MaryJane Schiljerup Steering Committee Member,
Dr. Jean Kennedy Steering Committee Member,
Fresno City College Professor – Behavioral Science
Veronica Hicks Steering Committee Member,
Paul Hill Steering Committee Member,
Police Officer of the Fresno Police Department
Kenneth Blackwood Steering Committee Member,
President of the SJV Black Chamber of Commerce
LuAnn Perry Steering Committee Member
Battered Women Shelter Volunteer
Dennis Teasley Jr. Marketing Team Staff,
Angel White Marketing Team Staff,
HDA Office Assistant
BT Sisterhood Members Marketing Team Staff,
Business Development & PR Apprentices