The Greenville RiverRock Festival is a free, day-long, live festival to support local music in the Greenville/Eastern North Carolina region. This festival hosts a rare opportunity for all walks of life to set aside differences in age, gender and income and enjoy grassroots arts at its best. The Greenville RiverRock Festival features eight local/regional musical acts, a hot wing eating challenge, karaoke contest, fashion show, Guitar Hero Tournament and booths for local businesses to sell goods and promote themselves. The Greenville/Eastern North Carolina region prides itself on diversity and talent in many areas. One of these talents is found in the wealth of musically inclined and emotionally invested artists in the area. Music is the universal language for communicating thoughts, ideas and feelings, succeeding where words and conversation fail. With the enormous amount of interest, talent and spirit found in the region, The Greenville RiverRock Festival aims to bring these talents together and allow ideas, thoughts and music to be formed within the City of Greenville. The RiverRock Festival also uses its entertainment and attractions to help spread messages of responsibility and awareness for some of the social hazards that await the youth of the area. These messages are conveyed through the festivals partners and sponsors, such as the Pitt County Substance Abuse Coalition, the City of Greenville Youth Council and the Planned Parenthood Health Systems. Because of this mission and common interests in the Local Art and Music Community, as well as Greenville/Eastern North Carolina, the Magnolia Arts Center, Greenville's only comprehensive Arts Organization, has teamed up with The Greenville RiverRock Festival to make this event a successful and memorable experience. All proceeds, including donations, merchandise sales, after-party admission etc., will benefit Magnolia Arts Center and their passion for exposing the community to creativity, art and expression.